Co-Branded Cards Archives | Starting Business

Advantages of a co-branded credit card

A co-branded credit card is a type of partnership agreement between three parties: the card issued, the card brand and the company that wishes to be co-branded. The primary purpose of a co-branded credit card is to enhance brand identity and promote the company’s business activity…

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What is a co-branded debit card

A co-branded card is a type of card that is issued jointly by a financial institution and a retailer. A co-branded debit card retains the features of a regular debit card; however it is endorsed by a bank as well as a retail merchant. These types of cards are considered to be…

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What is a co-branded credit card

A co-branded credit card is a cash card that is co-sponsored by two different companies. Co-branded cards are a popular method of increasing brand awareness as companies can be advertised and recognized for their joint ventures by their clients across the globe…

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