What is a co-branded debit card

A co-branded card is a type of card that is issued jointly by a financial institution and a retailer. A co-branded debit card retains the features of a regular debit card; however it is endorsed by a bank as well as a retail merchant. These types of cards are considered to be effective business tools as they enable banks to partner with retailers in order to target clients.

Features of co-branded debit cards

A co-branded debit card retains the regular features of a debit card but also has primary and secondary co-branded companies featuring on the card. The primary purpose of acquiring a co-branded debit card is to benefit from the value added services associated with the card.

The definition of a co-branded card essentially unifies a partnership agreement between the card issuer (bank), the card brand (i.e. MasterCard) and the company seeking the co branded card for promotional activity.

Typically a co -branded debit card will have 3 logos on it. These are listed below:

  • The card issuing company logo
  • Brand logo of the card
  • The secondary company logo

Individuals and companies that wish to engage in co-branding are advised to seek the assistance of a professional consultancy firm. Through the advice and guidance of knowledgeable consultants, you are able to ensure that the procedure is completed in a professional and timely manner.

For information about our services and how we can assist you with co-branded cards, please visit our Co-Branded Card Payment service page.