Co-Branded Card Payment Solutions
A co-branded card creates a partnership agreement between the card issuer, the card brand and the company seeking to be co-branded. A co-branded card can be either a debit or credit card and involves a card that is designed with a particular company’s logo as the dominant brand on the card. The main purpose of co-branded cards is to promote the business activity of a particular company.
For more information on how DeltaQuest can assist you with your co-branded credit or debit card payment solutions, please Contact Us.
Features of a Co-Branded Card
A co-branded credit card is a credit card that typically includes both primary and secondary co-branded companies. Also called brand partnerships, co-branded credit cards are co-sponsored by two companies and have benefits and rewards in place designed specifically for their joint customers. For example, a co-branded American Express card would appear with the American Express logo on it, along with the bank logo of the card issuer, as well as the logo of the secondary co branding company, such as a travel company or airline. With a co-branded relationship, customers can benefit from exclusive discounts and other advantages. Typically a co-branded debit card will have 3 logos on it: the card issuing company, the brand of card and the other company seeking the co-branded debit card for their own promotion.
Most credit card companies now offer co-branded credit cards as co-branded cards offer a range of benefits to the account holder. The benefits and rewards offered by the co-branded credit cards are tailored specifically to the items offered by the company. Your customers will be able to benefit from the value added services associated with the card.
Further to the above, co-branding will benefit the company that is branded on the card, as the company will directly or indirectly get money from the credit card company. A co-branded card can effectively help the applicant company to increase its client base and enhance consumer loyalty. Users will develop a relationship with the company as, upon making a card payment, they will come into contact with that company name on a regular basis.
Co-branded Card Payments with DeltaQuest
DeltaQuest offer a wealth of knowledge and experience to companies of a range of sizes, who wish to acquire an alternative payment solution, including co-branded card payment solutions. Our dedicated team of consultants is on hand to assist you in obtaining the required bank account and merchant account, to enable you to process a range of debit and credit card transactions online, including co-branded credit or debit cards.
Complete our Co-Branded Card Application
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