Co-Branded Card Payment Solutions

co-branded card

A co-branded card creates a partnership agreement between the card issuer, the card brand and the company seeking to be co-branded. A co-branded card can be either a debit or credit card and involves a card that is designed with a particular company’s logo as the dominant brand on the card. The main purpose of co-branded cards is to promote the business activity of a particular company.


Features of a Co-Branded Card

A co-branded credit card is a credit card that typically includes both primary and secondary co-branded companies. Also called brand partnerships, co-branded credit cards are co-sponsored by two companies and have benefits and rewards in place designed specifically for their joint customers. For example, a co-branded American Express card would appear with the American Express logo on it, along with the bank logo of the card issuer, as well as the logo of the secondary co branding company, such as a travel company or airline. With a co-branded relationship, customers can benefit from exclusive discounts and other advantages. Typically a co-branded debit card will have 3 logos on it: the card issuing company, the brand of card and the other company seeking the co-branded debit card for their own promotion.

Most credit card companies now offer co-branded credit cards as co-branded cards offer a range of benefits to the account holder. The benefits and rewards offered by the co-branded credit cards are tailored specifically to the items offered by the company. Your customers will be able to benefit from the value added services associated with the card.

Further to the above, co-branding will benefit the company that is branded on the card, as the company will directly or indirectly get money from the credit card company. A co-branded card can effectively help the applicant company to increase its client base and enhance consumer loyalty. Users will develop a relationship with the company as, upon making a card payment, they will come into contact with that company name on a regular basis.

Co-Branded Card Issuing

A co-branded card is a card that typically involves both primary and secondary co-branded companies. It is implemented by a business entity, a bank and a credit card provider, such as VISA or MasterCard. Typically, a co-branded card with feature three logos: the card issuing company, the brand of card and the other company seeking the co-branded debit card for their own promotion. Acquiring a co-branded card to issue to your clients will assist in creating a bridge between your company and your clients, and will help to enhance customer loyalty and brand recognition.

Co-Branded Card Issuing Benefits

A co-branded credit card is a card that is offered by a credit card company that is jointly sponsored by a bank and a retail merchant. Most credit card companies now offer co-branded credit cards. Co-branded cards can be issued at a lower cost than conventional retail private label cards. They benefit all parties involved, as they give issuing banks access to new customers, and promote the branded company’s name.

An important feature of co-branded cards is that they provide a business with an opportunity to print the company name and logo onto the cards. This enhances the brand recall value of the company and serves to remind the customers of the company each time they use the card. A co-branded card can effectively help the applicant company to increase its client base and enhance consumer loyalty.

Many retail merchants choose to set up a co-branded credit or debit card, as it is tailored specifically to the items and services offered by the company. Co-branded credit cards come with a variety of customer loyalty schemes, promotions, bonuses and incentives. In setting up a co-branded credit card you will be able to offer your clients a number of discounts or rebates that will only be available to the card holder. Your customers will therefore be able to benefit from the value added services associated with the card, which will help to enhance the relationship with existing customers and attract new customers to your company.

Let Starting Business Help

We provide advice, guidance and assistance to companies of a range of sizes who wish to obtain a co-branded credit card. We can help you to find the right credit card provider and bank for your co-branded card requirements, as well as successfully integrate the card into your business. This will assist you in enhancing your customer base and improving current customer relations. Our dedicated team of consultants is on hand to assist you in acquiring a co-branded card through the right credit card provider and bank.

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